July 3rd, 2009 by Cole Thorsen
Websites, like anything else begin to show their age after a while. Changes in how the industry builds websites, the technologies available, and the way users interact with websites cause website re-designs to be a necessity.
When I begin discussing a re-design with a client, there are a couple of concerns that come forward with most of them. What if people do not recognize my new site? The people I talk to love the site; why does it need to be changed? A good re-design should take care of all of these concerns and it is important for clients to understand this immediately when considering a re-design. Read the rest of this entry »
June 26th, 2009 by Cole Thorsen
Metrics are a key requirement of any marketing or advertising strategy; of course the web is no different. The web offers unparalleled metrics, which can be dissected to an unprecedented level. Making analytics an integral part of the development offers the potential to improve the added value of tracking metrics on a website.
Often I find myself (and see others) dropping in the Google Analytics code as a last piece of housekeeping before setting a project live. This is a fast and easy approach to get a lot of good data, but what if we took an extra hour or so and really integrated our analytics? The power is built into the tool to make tracking pages even more useful. Read the rest of this entry »